Sjef Kerkhofs

Is Threads app still worth it for brands in 2025? 🤔 I'm dishing the pros and cons of Threads app, how to use Threads app for success, and who can really benefit from the platform. In this video, you'll get my Dutch Direct review of Threads app after a year of scaling my own Threads profile along with our other social media management clients. Find out if it's right for your brand here: https://lnkd.in/gJAxCsX5 #Threads #Instagram #SocialMediaManager

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Joost Bakker 🟢 has spent the past 6 hours creating and fine-tuning his very own Conversion Rate Opimization (CRO) GPT. This GPT reviews your webshop based on over 200 CRO key points 🚀 It's common to focus completely on the setup of your ads account... but the on-site conversion rate plays a massive role in the performance of your ads too! It's super simple: 1. Enter your link. (a specific link, like a product page is advised). 2. The GPT provides actionable improvements for your page in a clear table. Want to use this GPT for free? 💫 - Send Joost Bakker 🟢 and me a connection request - Like this post. - Comment "GPT" or "CRO." Repost for priority access Enjoy! -- P.S. Always test changes with an A/B test first 😉

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🎬 Marlie’s Marketing Meltdown 🎩 #Push, #email, #WhatsApp — what could possibly go wrong? (Spoiler: A lot. 😅) But here’s the twist: Marlie found a smart solution that not only saved his campaigns but made marketing a breeze. 🎥 Watch his story unfold, and find out how you can level up too! 👉 Start your journey here: https://lnkd.in/gAvr8zTy Nikhil Miranda | Tanushree Dutta | Anam Naz | Tanvi Dhotre | Sharath Shankar | Soham Roy | Nishanth Iyer Praveen Sridhar | Nehaa S. | Heena Shah | Alok Kumar | Nikita Gandhi | Vikas Pandey | Sudhaamshu M | Manish #MarliesMarvels #MarketingFun #MarketerLife #AgenticAIinMarketing #NetcoreAcademy #NetcoreCloud #NetcoreCoMarketer #DigitalTwins

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𝐖𝐢𝐥𝐥 𝐅𝐮nn𝐞𝐥𝐬 𝐀n𝐝 𝐀𝐝𝐬 𝐇𝐞𝐥𝐩 𝐆𝐞n𝐞𝐫𝐚𝐭𝐞 𝐋𝐞𝐚𝐝𝐬 𝐅𝐨𝐫 𝐌𝐞? Yes, funnels and ads will generate leads for you, but not by magic or auto mode. .  So if you are investing in a website or funnel just because it will ‘generate 100s of leads’ please think twice. Because do you know what to do with the 100s of leads? Funnels and ads only generate leads. You need to nurture them into prospects and then possible customers. And how do you do this? It can be done through any form of marketing like email, WhatsApp, and social media marketing. The nurture process is so essential, otherwise these leads will remain leads, and not ‘automatically’ turn into prospects. And just to let you know, many funnel builders who ‘promise to generate 100s of leads’ have approached me, asking for ‘collaboration’. They want me to generate leads for them while they build funnels for me! Why do they ask this? it’s either because they don’t know marketing, or don’t know how to properly nurture them. In short, funnels and ads will be useful for you if: 👉You invest in the right person who can create funnels, run ads, and develop a marketing strategy for you. 👉You know organic marketing, how to nurture leads into prospects, and want to scale. I won’t recommend you invest in funnels, and ads if you: ❌Are a beginner entrepreneur ❌Don’t know your target audience ❌Don’t know any marketing strategies. So invest in funnels and ads wisely, when you are ready, and know how to nurture leads. If not, it's better to stay away. What question do you have to ask about working online? #justask and I'll give you your answer! #funnels #ad #personalbranding #marketing #nurture #socialmediaoptimization #generateleads #prospects

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WANT BETTER BRAND RECALL FOR YOUR ADS? Like, what does it take to get people to remember that your ad was for YOU? DVJ Insights did a lovely study to explore this issue in the Netherlands. (Go Oranje!) They asked 1,200 people to watch a pod of 8 TV ads, answer some “distraction” questions, and then try to remember what brands were advertised. The 8 ads were pulled randomly from a pool of 48 ads for 48 different brands. The team also counted how many times the brand was mentioned verbally or shown visually in each ad. Visual mentions ranged from 0 to 7 times per ad; verbal mentions ranged from 0 to 6. And visual/verbal combo mentions ranged from 0 to 3. After getting a lot of “I don’t remember” and “uh, I think it was for Lindt…”, they did some math to find out how much brand recall would change given different numbers and types of mentions. (Go math!) Increasing the number of mentions increased the chance of recall for all types of mentions, from a 17% boost to a 56% boost. Verbal-visual combo mentions had the biggest impact on brand recall even at one mention (+31%). Verbal-visual combos also had the biggest improvement with the fewest number of mentions — with just 3 mentions, brand recall jumped 56%. Caveats? Of course! I mean, does the Dutch side wear orange? 🩳 But some lessons: 🍊 Repetition helps. (Not rocket science, but still nice to see.) 🍊 Audio mentions are powerful. Combo mentions are even more powerful. 🍊 Repetition helps. 🍊 Also, repetition helps. 🩳 🩳 🩳 Don't miss a post! Subscribe to the Irregular News at AppliedBrandScience dot com /signup Reach out for more in-depth brand science training or talks. We're currently taking select projects for the fall & winter. #brandscience #brandlinkage #advertisingeffectiveness

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When you organize an event and call it the 'LinkedIn Summer Soirée - AI in Action' 🌞 you hope for nice weather. But as Janinke Ebbendorf so elegantly put it. We don't do 'nice' in The Netherlands. It's either too cold, or so hot that you're "sweating like a whore in a confessional". Since 90% of Marketers are already using AI in their work, we have some extra time on our hands to do the work AI can't replace. Network! So I put on a nice 'on-brand' dress and vibed with Lenneke Speelman, Marcel Molenaar, Magdalena Manevska and Göktuğ Kılıç. The balance of inspiration 🧠, beer 🍺 , bites 🍖 and sweat was perfect 💦. The prognoses for Generative AI's impact on the marketing industry were both exciting and a bit overwhelming. Did you know that 70% of your job will change over the coming decade, compared to 25% the past decades? This emphasizes how important it is to stay curious and being a lifelong learner. We dove deep into how marketers can leverage AI across the funnel on LinkedIn, and the new AI platform updates and integrations in their campaign manager. One of the highlights was a fun quiz on the effectiveness of AI-generated B2B content – I even won a prize🏆 As a tech enthusiast I'm beyond excited to see how companies like LinkedIn adopt GenAI to make our lives easier. It gives us a chance to focus on what matters, like strategic leadership. #LinkedInEvent #AIinBusiness #Marketing #LifelongLearner ------------- Hi👋! I'm Anneli, on a mission to bring the social back to social media. In September I am launching a Network of Social Media Leaders that want to transform their role and lead their brand. Follow me for strategic leadership stories, and DM me to join the tribe first!  #SocialMedia #Leadership #CommunityBuilding #DigitalInnovation

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𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐢𝐟 𝐀𝐈 𝐭𝐚𝐤𝐞𝐬 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐢𝐝𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? ➠ Will marketers lose their jobs, or will we grow with AI? ➠ AI can make content, predict trends, and study customer behavior faster than we can. ➠ But can it understand human feelings deeply? Can it truly connect? 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: ➠ The future of marketing with AI will change what it means to be creative. ➠ It's not just about data-driven campaigns but also using emotional intelligence in ways AI can't copy... yet. 𝐒𝐨, 𝐰𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭? ➠ Marketers need to adapt, using AI as a tool instead of fearing it. ➠ The human touch, our ability to make real connections can't be replaced. Are you ready to shape the future instead of letting it shape you? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐛𝐞𝐥𝐨𝐰. Let's shape the conversation together! #Marketing #AI #FutureOfMarketing #MarketingInnovation #DigitalMarketing #AIandHumanCreativity

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Did you know that with Google Ads you can do radius targeting around third-party locations? For example, within a 5-kilometer radius of Albert Heijn or Jumbo Supermarkten? If your product is sold at one of these supermarkets, you can target people around that supermarket. And if you use an "affiliate location extension," people who see your ad can find out where the nearest Albert Heijn is and can directly buy your product 🤯. Cool, right? #Googleads #youtube

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Leverage your Search Console data with Marc Cornelius his Goldmine script!

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I closed €3,600 deal without a single sales call (Just through texts) This may sound surprising, but it's absolutely possible. I recently did it, and here's how it went down: I connected with a client in the Netherlands who needed help with their meta ads and homegrown brand. Here's the breakdown of how it all came together: → €1,200 from the initial Meta ads → €800 from her homegrown brand → €800 from her student → Another €800 from a referral by that student Happened within 2 weeks and all projects were retained for about 8 months. What made this deal special wasn't just the money, but the process. I spent a good amount of time with the client, including a 2.5-hour brainstorming session. It's all about building trust and showing dedication to their success. A few key takeaways: → Take chances and invest time with your clients → Understand their needs and industry-specific challenges → Be ready to brainstorm and offer solutions If you want to learn how to land deals like this, send me a DM with 'Secret,' and let's talk! #salescall #client

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Last week, I was invited to give a masterclass to a high-level ecommerce community about scaling brands with Google Ads. After five years in the game, we’ve cracked the code. Our strategies consistently drive growth, again and again. During the session, I covered: → How to get your first sales with Google Ads. → The biggest mistakes to avoid. → Building trust and increasing perceived product value. → Maximizing customer lifetime value to dominate acquisition. → The “Google Ads secrets” no one talks about. It was an amazing experience, and I’d love to do more of these live sessions. Here’s the good news: I pre-recorded this training earlier this year, and I want to share it with you—for free. Drop a comment below if you want access. - Floris

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🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁! 🚀 In the fast-paced world of product development, understanding the direct link between customer feedback and product success is crucial. It’s not just about creating what we think is best, but rather shaping our innovations based on what our customers genuinely need and desire. 𝗪𝗵𝘆 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲? 🤔 Customer feedback acts as a compass guiding the product development journey. It ensures that the product not only meets but exceeds customer expectations, leading to increased satisfaction, loyalty, and, importantly, a robust bottom line. 𝗔 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 🌐 Imagine a local coffee shop introducing a new coffee blend. Rather than assuming what customers might prefer, the shop owner decides to engage directly with them, seeking opinions on a variety of blends. Feedback is gathered through taste tests and direct conversations about aroma, flavor profile, and even the branding of the new blend. Based on the responses, the shop owner discovers that a significant portion of their clientele prefers a lighter roast to the darker ones previously favored. Acting on this information, the shop introduces this new, customer-approved blend and sees a remarkable increase in sales and positive reviews—clear evidence of the power of listening to your audience. Engaging with your customers and seeking their feedback isn’t just beneficial; it’s essential for staying relevant and competitive in today’s market. Tools like SurveyMonkey, Google Forms, and direct customer interviews are invaluable resources that can help you gather and analyze feedback efficiently. What You Can Do Next: 1) Start Small: Implement a simple feedback form on your website or a quick survey after purchase. 2) Act on the Feedback: Show your customers that their opinions matter by making real changes. 3) Keep the Loop Going: Regularly update your feedback mechanisms to adapt to changing customer needs and market conditions. Remember, integrating customer feedback isn't a one-time task—it's a continuous part of the product development lifecycle that can yield tremendous rewards. Let's make customer-centric innovation the cornerstone of our product development strategies. Share your thoughts and experiences below! 👇

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The past 5 hours Timo Adriaansen have spent developing and fine-tuning our Ads GPT. With the help of this GPT you can now create your complete Ad Copy within 5 minutes 🔥 Based on your URL & Keyword, the Ads GPT gives you: ✔️ 15 Headlines; ✔️+5 (extra) Headlines based on USPs; ✔️ 5 Descriptions; ✔️+3 (extra) Descriptions based on USPs; ✔️ 5 Matching website headlines (for your landing page). During content creation, the GPT looks at: ⤷ USPs; ⤷ Sentiment; ⤷ Focus Keyword; ⤷ Social Proof (reviews). Want to use the Ads GPT for free? 1. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 with “Ads” or “GPT” 2. 𝗟𝗶𝗸𝗲 this post 3. Send a connection request to Timo Adriaansen and make sure we have a connection 4. Repost for priority access Let A.I. take care of your Ad Copy and spend the time you save optimizing your product offering ⏳ #PPC #SEA #Ads

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𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝗥𝗮𝗽𝗶𝗱 𝗚𝗿𝗼𝘄𝘁𝗵? 𝗬𝗼𝘂'𝗿𝗲 𝗡𝗼𝘁 𝗔𝗹𝗼𝗻𝗲! 𝗛𝗲𝗿𝗲'𝘀 𝗛𝗼𝘄 𝗢𝗻𝗲 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗧𝗮𝗰𝗸𝗹𝗲𝗱 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 Max, a passionate entrepreneur, saw his business skyrocket. However, he was the only one managing everything, leading to burnout. Realizing the need to scale, Max went on a journey to ensure his business could handle the growth. Here's what he learned (and the mistakes he made along the way) that can help you navigate your own scaling journey! 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 & 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: 𝟭. 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗚𝗮𝗽: Max dove headfirst into research, reading books and consulting with successful scaling experts. 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗧𝗶𝗽: Don't go it alone! Seek guidance from those who have been there. 𝟮. 𝗛𝗶𝗿𝗶𝗻𝗴 𝗛𝗶𝗰𝗰𝘂𝗽𝘀: Max initially hired one person to manage everything, resulting in chaos. 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗧𝗶𝗽: Delegate strategically! Gradually assign tasks to ensure your new hires are set up for success. 𝟯. 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀: Every misstep was a learning opportunity for Max. He used them to refine his approach. 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗧𝗶𝗽: Embrace mistakes as stepping stones. Use them to improve your scaling strategy. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲. Increased demand is a clear sign! • 𝗦𝗲𝗲𝗸 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗮𝗻𝗱 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲. Learn from those who have successfully scaled. • 𝗛𝗶𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗻𝗱 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗲 𝘁𝗮𝘀𝗸𝘀 𝗴𝗿𝗮𝗱𝘂𝗮𝗹𝗹𝘆. Don't overwhelm new hires. • 𝗟𝗲𝗮𝗿𝗻 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀𝗹𝘆. Scaling is a journey, not a destination. 𝗗𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗼𝗻 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 𝗗𝗼𝗻'𝘁 𝗵𝗲𝘀𝗶𝘁𝗮𝘁𝗲, 𝘀𝗲𝗻𝗱 𝘂𝘀 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲. #BusinessGrowth #ScalingTips #PlanForSuccess #businessgrowthexpert #DoMoreWithOSS #OneSimpleSuite

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Always wanted to highlight a Clay Table from the sky 🛬 maybe I'm the first:) 37960 ft to be exact...almost to Seattle. Anyway..how about we talk HighLevel (get the reference) Ever needed to turn your CRM into an AI and Lead Enrichment Powerhouse. With this table, we import our contacts live into Clay via webhook. We then bring back data into GHL in two ways...either the notes of a contact or a custom field. Imagine enhancing your leads with everything enrichment already built into Clay or any data source you can call via API. The future is now!

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𝟱 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚 𝗔𝗡𝗗 𝗕𝗢𝗨𝗤𝗨𝗘𝗧 𝗧𝗜𝗣𝗦 Spring is in the air, inspiration is all around, and it has the Leibowitz team thinking—the principles we follow (https://lnkd.in/gReEHF4U) inform more than just a good brand. Case in point: here are 𝟱 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗶𝗽𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗿𝗮𝗳𝘁 𝗮 𝗯𝗼𝘂𝗾𝘂𝗲𝘁 𝘄𝗼𝗿𝘁𝗵 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗼𝗳𝗳 → 𝟭. “𝗧𝗿𝗶𝗺 𝗮𝗻𝗱 𝘀𝘁𝗮𝗴𝗴𝗲𝗿! 𝗗𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘁𝗮𝗸𝗲 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗵𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗽𝘂𝘁 𝗶𝘁 𝗶𝗻 𝗮 𝘃𝗮𝘀𝗲 𝗮𝗻𝗱 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗻𝗲.” — 𝗞𝗲𝗹𝗹𝘆 𝗢𝗿𝗼𝘀𝘇, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 → Your brand’s visual identity and core messaging are like a collection of flowers. When creating branded materials, you need to select, arrange, and sometimes (slightly) modify your brand elements to fit the specific context. For example, your brand narrative is important, but you shouldn’t be cramming the whole thing on a 300x250 digital ad. 𝟮. “𝗧𝗵𝗲 𝘃𝗮𝘀𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. 𝗜𝘁 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗯𝗲 𝗮𝗻 𝗮𝗳𝘁𝗲𝗿𝘁𝗵𝗼𝘂𝗴𝗵𝘁.” — 𝗜𝘃𝗮𝗻 𝗖𝗮𝗿𝗼, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 → Content is key, but so is the vehicle that delivers it. A unique paper weight, texture, or finish can elevate your content, and more importantly, grab and hold your audience’s attention. 𝟯. “𝗟𝗼𝗰𝗮𝗹, 𝘀𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗳𝗹𝗼𝘄𝗲𝗿𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗳𝗲𝗲𝗹 𝗮𝗽𝗽𝗿𝗼𝗽𝗿𝗶𝗮𝘁𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗴𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝗻𝗼𝘄.” — 𝗔𝗹𝗹𝘆 𝗝𝗮𝗴𝗼, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 → The elements of your brand can be aspirational, but ultimately, they should reflect your company authentically. The colors, design, and language you use come together to establish a personality, and your brand is most successful when it reflects the real spirit of your organization. 𝟰. “𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗯𝗲𝗮𝘂𝘁𝘆 𝗹𝗮𝘀𝘁! 𝗖𝗲𝗿𝘁𝗮𝗶𝗻 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗳𝗹𝗼𝘄𝗲𝗿𝘀 𝘀𝘁𝗮𝘆 𝗳𝗿𝗲𝘀𝗵𝗲𝗿 𝗹𝗼𝗻𝗴𝗲𝗿, 𝗯𝘂𝘁 𝗱𝗿𝗶𝗲𝗱 𝗳𝗹𝗼𝘄𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆.” — 𝗗𝗲𝗯𝗯𝗶𝗲 𝗛𝗮𝗯𝗲𝗿, 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 → Your brand should be as appealing as a rose, but enduring like a snake plant. The key is to create a brand that is evergreen, yet flexible enough to accommodate growth and change, both inside and outside your company. 𝟱. “𝗣𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗵𝗲 𝘄𝗮𝘁𝗲𝗿 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆.” — 𝗢𝗹𝗲𝗻𝗮 𝗥𝗮𝗱𝗶𝘂𝗸, 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 → Regular maintenance of your brand and website ensure they stay fresh in the long run—just like flowers. Changes to your company, its competitive landscape, and tech capabilities can impact the effectiveness of your brand and materials. Good results stay good where attention is concentrated. #branding #design #brandingtips

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Are you not in WhatsApp marketing yet? Prices for marketing messages are on the rise in the Netherlands! Initiating a marketing conversation now costs 13 cents, reminiscent of the early days of Google or YouTube advertising - both cost-effective and impactful. WhatsApp has become a fertile ground for marketing, but it's evolving into a more saturated and costly platform. This shift urges companies to be strategic in their messaging, moving away from indiscriminate content distribution. While the price increase encourages thoughtful marketing, it presents a challenge for smaller businesses, creating a barrier to entry due to unclear ROI in their campaigns. In my view, it's crucial for every company to promptly conduct small WhatsApp marketing tests. Seizing this opportunity while the channel is fresh and novel is key to maximizing impact. Don't miss out on this evolving landscape! #marketing #whatsapp #conversion #roi

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